Bogotá + Medellín Mayo 2026

NOTICE OF PRIVACY

Miguel Angel Erik Medina Soria, better known as La Ruta Viajera, with address at AV BENITO JUAREZ 1001 INT 401 street, SAN FRANCISCO COAXUSCO neighborhood, METEPEC city, METEPEC municipality or delegation, c.p. 52158, in the entity of Mexico, country Mexico, and internet portal contacto@larutaviajera.com, is responsible for the use and protection of his personal data, and in this regard we inform you of the following:

For what purposes will we use your personal data?

We will use the personal data that we collect from you for the following purposes that are necessary for the service you request:

Additionally, we will use your personal information for the following secondary purposes that are not necessary for the requested service, but that allow and facilitate us to provide you with better service:

Provide intermediaries with information to provide the contracted services

To be able to collect the contracted services

Confirm the identity of the contracting party

Marketing or advertising

commercial prospecting

In case you do not want your personal data to be used for these secondary purposes, please indicate so below:

I do not consent to my personal data being used for the following purposes:

[ ] Provide intermediaries with information to provide the contracted services

[ ] Being able to collect the contracted services

[ ] Confirm the identity of the contracting party

[ ] Marketing or advertising

[ ] Commercial prospecting

The refusal to use your personal data for these purposes may not be a reason for us to deny you the services and products you request or contract with us.

What personal data will we use for these purposes?

To carry out the purposes described in this privacy notice, we will use the following personal data:

Name

Birthdate

Nationality

Home

Personal phone

Cell phone

Email

Age

Identification data

Contact information

migration data

With whom do we share your personal information and for what purposes?

We inform you that your personal data is shared inside and outside the country with the following people, companies, organizations or authorities other than us, for the following purposes:

Recipient of personal data Purpose Requires consent

Tour Operator Companies To be able to provide the services contracted by the owner of the data. No

Travel Agents To be able to provide the services contracted by the owner of the data. No

Tourist Receptors To be able to provide the services contracted by the owner of the data. No

Any provider necessary to provide the contracted services To be able to provide the services contracted by the owner of the data. No

How can you access, rectify or cancel your personal data, or oppose its use?

You have the right to know what personal data we have about you, what we use them for and the conditions of use that we give them (Access). Likewise, it is your right to request the correction of your personal information in case it is outdated, inaccurate or incomplete (Rectification); that we remove it from our records or databases when you consider that it is not being used properly (Cancellation); as well as oppose the use of your personal data for specific purposes (Opposition). These rights are known as ARCO rights.

To exercise any of the ARCO rights, you must submit the respective request through the following means:

miguel.medina@larutaviajera.com

To know the procedure and requirements for the exercise of ARCO rights, we make the following means available to you:

www.larutaviajera.com

The contact details of the person or department of personal data, which is in charge of processing ARCO rights requests, are the following:

a) Name of the person or department of personal data: Miguel Angel Erik Medina Soria

b) Address: AV BENITO JUAREZ street 1001 Int 401, SAN FRANCISCO COAXUSCO neighborhood, METEPEC city, METEPEC municipality or delegation, c.p. 52158, in the entity of Mexico, country Mexico

c) Email: miguel.medina@larutaviajera.com

d) Telephone number: 7224776240

You can revoke your consent for the use of your personal data

You can revoke the consent that, where appropriate, you have given us for the processing of your personal data. However, it is important that you take into account that not in all cases we will be able to attend to your request or terminate the use immediately, since it is possible that due to some legal obligation we need to continue processing your personal data. Likewise, you must consider that for certain purposes, the revocation of your consent will imply that we cannot continue to provide the service you requested, or the conclusion of your relationship with us.

To revoke your consent, you must submit your request through the following means:

miguel.medina@larutaviajera.com

To know the procedure and requirements for the revocation of consent, we make the following means available to you:

miguel.medina@larutaviajera.com

How can you limit the use or disclosure of your personal information?

In order for you to limit the use and disclosure of your personal information, we offer you the following means:

contact@larutaviajera.com

Likewise, you may register for the following registries, in case you do not wish to obtain publicity from us:

Public Registry to Avoid Advertising, for more information see the PROFECO website

The use of tracking technologies on our website

We inform you that on our website we use cookies, web beacons or other technologies, through which it is possible to monitor your behavior as an internet user, as well as provide you with a better service and experience when browsing our page. The personal data we collect through these technologies will be used for the following purposes:

identify tastes, preferences and be able to offer the best option to the user

The personal data we obtain from these tracking technologies are the following:

Session identifiers, usernames, and passwords

User preferred language

Region in which the user is located

User’s browser type

User operating system type

Date and time of the start and end of a user session

Web pages visited by a user

Searches made by a user

Advertising reviewed by a user

Lists and consumption habits on shopping pages

Likewise, we inform you that your personal information will be shared with the following people, companies, organizations or authorities other than us, for the following purposes:

Recipient of personal data Purpose

Tour Operators Provide contracted services

BedBanks Provide contracted services

Hotels Provide contracted services

Carriers Provide contracted services

Airlines Provide contracted services

Tourist Service Providers Grant the contracted services

How can you find out about changes to this privacy notice?

This privacy notice may undergo modifications, changes or updates derived from new legal requirements; our own needs for the products or services we offer; of our privacy practices; Changes in our business model, or other causes.

We promise to keep you informed about the changes that this privacy notice may undergo, through: www.larutaviajera.com.

The procedure through which notifications about changes or updates to this privacy notice will be carried out is as follows:

www.larutaviajera.com

Last update: 08/22/2023